BoostMyLaunch runs a new product launch list every day. Founders add a product, choose a launch date and place a bid. During the 24-hour launch, they can increase their bids and see rankings change. The final Top 3 are confirmed when the launch ends.
Add the details visitors need to understand your product, such as its name, tagline, description, logo, category, website and demo link.
Choose an available date. You can change it until your first bid is successfully paid.
The minimum first bid is $1. Once it is successfully paid, your launch date is locked. Your launch entry and its bid cannot be moved to another date, product or account.
Your product appears on the list for its chosen launch date. The list stays live for 24 hours.
Products are ranked by their cumulative valid bids for that day. The highest total holds #1. Rankings can change throughout the launch as founders increase their bids.
You can add to your bid at any time before the 24-hour launch ends. Each successful payment increases your product's total bid.
For example, if your total bid is $20, you could add $5 to reach $25, or add $80 to reach $100. You cannot reduce or withdraw a successful bid.
Bidding closes at the exact end of the 24-hour launch period, according to the platform's server time. At that point:
Products are ranked from the highest final cumulative bid to the lowest. If two products finish with the same total, the product that reached that amount first ranks higher.
| Rank | Product | Final cumulative bid |
|---|---|---|
| #1 | Product A | $250 |
| #2 | Product B | $200 |
| #3 | Product C | $175 |
| #4 | Product D | $120 |
After the launch ends, BoostMyLaunch adds up all valid bids collected for that day. Taxes and platform fees are deducted. Between 60% and 80% of the remaining amount is spent on marketing the day's final Top 3 products.
For example, if the day's bids total $1,000 and taxes and platform fees total $100, the amount remaining is $900. The marketing spend would be $540 to $720, depending on the percentage applied.
Marketing begins after the launch ends, during the following day. It may include paid media ads, newsletter sponsorships, influencer marketing and other promotional activity, including organic marketing. Promotional creatives can feature Yesterday's Top 3 Launches and link to the completed launch page, where visitors can discover the other products too.
Promotional spending does not guarantee reach, clicks, users or sales.
When the 24-hour period ends, the completed list moves to Past Launches. Its final rankings remain locked. The archived page can show the launch date, products, final bid amounts, final Top 3 and total number of products launched.
A fresh list goes live for the next launch day.
You can launch the same product on another available date. Each repeat launch is a new launch entry and needs a new bid. Previous bids, payments and rankings do not carry forward.
| Rule | How it works |
|---|---|
| Minimum first bid | $1 |
| Bid total | All successful bids for a product on that launch date are added together |
| Bidding period | Open throughout the full 24-hour live launch |
| Bid increases | Allowed until the launch ends |
| Bid decreases | Not allowed |
| Launch date | Locked after the first successful bid |
| Bid transfers | Not allowed between dates, products or accounts |
| Live ranking | Changes as cumulative bids increase |
| Final ranking | Set when the 24-hour launch ends |
| Ties | The product that reached the tied amount first ranks higher |
| Top 3 | Confirmed after bidding closes |
| Marketing spend | 60% to 80% of the day's valid bid collection after taxes and platform fees |
| Promotion timing | Begins after the launch ends, during the following day |
| Archive | Completed daily lists remain under Past Launches |
| Repeat launch | Requires a new launch entry and new bid |
